The New Rules of Marketing and PR: How to Use News...

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Business & Economics - Sales & Marketing
The New Rules of Marketing and PR: How...

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Name: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
ISBN: 9780470113455

David Meerman Scott

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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Categories:

Business & Economics - Sales & Marketing

Year:

2007

Edition:

Publisher:

Wiley

Language:

english

Pages:

304

ISBN 10: