Contemporary Issues in Digital Marketing

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Business & Economics - Sales & Marketing
Contemporary Issues in Digital...

Contemporary Issues in Digital Marketing

Name: Contemporary Issues in Digital Marketing
ISBN: 9781003093909

Outi Niininen

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

Categories:

Business & Economics - Sales & Marketing

Year:

2021

Edition:

Publisher:

Routledge

Language:

english

Pages:

199

ISBN 10: