Information communication technologies and emerging business strategies
Shenja Van Der Graaf, Yuichi Washida
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Categories:
Year:
2007
Publisher:
Idea Group Pub. (an imprint of Idea Group)
Language:
english
Pages:
332
ISBN 10:
1599042363
ISBN 13:
9781599042367
Series:
Gale virtual reference library
File:
PDF, 2.97 MB
IPFS:
,
english, 2007