Selling Shaker : The Promotion of Shaker Design in the Twentieth Century

The Shakers OCo a religious community whose origins are founded in the eighteenth century OCo continue to exert an influence upon twenty-first century life, not for their religious teachings but rather through the simple yet elegant aesthetic they developed for the everyday artefacts they designed for themselves. Selling Shaker explores this influence and charts its evolution throughout the course of the twentieth century via the interest shown by the media, art institutions and general public in the Shaker story. While other books have sought to examine the origins of the religious or aesthetic basis of the movement, . Selling Shaker examines the means by which the Shakers have been OCypromotedOCO during the course of the last century by scholars and museum academics in order to establish a OCynationalOCO style. The book follows this process from high art to popular culture influences illustrating how the Shaker style has entered the general design consciousness and in doing so has become a generic style largely divorced from the original Shaker aesthetic. Using a variety of sources ranging from museum catalogues to contemporary design magazines, . Selling Shaker tells the story of the rise and rise of the Shaker phenomenon."