Strategic Planning for Public Relations

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Business & Economics - Sales & Marketing
Strategic Planning for Public Relations

Strategic Planning for Public Relations

Name: Strategic Planning for Public Relations
ISBN: 9781410611468

Ronald D. Smith

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In this second edition of a text for undergraduate and graduate students, Smith (public communication, Buffalo State College) offers a step-by-step outline of the planning process used most often in public relations practice. He discusses the various decisions and options of developing a communication program, using both classic public relations situations and more current events presented in cases and examples. This second edition offers new examples and provides new discussion on critical topics such as stereotyping and statistics.

Categories:

Business & Economics - Sales & Marketing

Year:

2005

Edition:

2nd ed

Publisher:

Lawrence Erlbaum Associates

Language:

english

Pages:

404