Marketing Management
Greg Marshall, Mark Johnston
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
Categories:
Year:
2009
Publisher:
McGraw-Hill Education
Language:
english
Pages:
566
ISBN 10:
0073529796
ISBN 13:
9780073529790
File:
PDF, 10.34 MB
IPFS:
,
english, 2009